PPC Conversion Tracking In Clickbank Marketing

vancetodd1551 — Mon, 09 Feb 2009 06:23:16 +0000

PPC Conversion Tracking is undeniably a very useful way of making sure that your search marketing budget does not go to waste. In fact, you can run a very profitable campaign on a shoe string SEM cost, as long as you know that all the keywords you are bidding on are converting.

Find out which of your campaign keywords deliver sales.

So how does Conversion Tracking apply in ClickBank marketing?

Before anything else, ClickBank is a huge affiliate program that is the platform to sell digital products like ebooks, software and other forms of digital media.

What affiliate marketers do is drive traffic to ClickBank products through a variety of ways but one of the key traffic sources is Google AdWords or PPC placements.

ClickBank understands that affiliate marketers need to keep track of what keywords deliver conversions so ClickBank allows a tracking ID to an affiliate’s hoplink that would in turn be reflected in the ClickBank reports showing what keywords delivered traffic and most importantly, what traffic converted into a sale.

Here is where PPC Conversion Tracking comes into play.

If you are doing PPC Conversion Tracking or running PPC Conversion Tracking software, you can quickly see in the ClickBank reports, what keywords are sending traffic that does not buy and what traffic that does buy. You can then stop spending on those keywords that bring visitors that do not buy and focus on those keywords that are proven to work.

Start discovering what your profitable keywords are.

A new software that has been developed specifically to benefit affiliate marketers is Affiliate Prophet. Recently some updates on the software have been made to cloak your affiliate links. One of the interesting features in Affiliate Prophet is the ability to test up to 3 different products at the same time using the same keywords by rotating up to 3 different sales pages for those products, the pages rotate each time a visitor lands on a specific link created for the test. This way, you are able to quickly identify which among the 3 is most profitable, used in combination with the keywords you are bidding on and the ad copy.

Mastering PPC Conversion Tracking

vancetodd1551 — Thu, 05 Feb 2009 13:34:08 +0000

PPC advertising is one of the most effective ways of driving traffic to a website; it’s instant and cheap when done right. Unfortuntately most PPC marketers hardly get it right and a big number of these PPC marketers lose money and eventually fail. The reason for failing is largely attributed to their being unable to perform PPC Conversion Tracking.

Start Pay Per Click Conversion Tracking with a program that reveals your profitable keywords

PPC Conversion Tracking is the procedure of understanding which keywords send visitors to your website that become customers. This is particularly important to online business owners or webmasters who have a specific goal in mind, and a clear action they want visitors to take.

For affiliate marketers, PPC Conversion Tracking helps in increasing their return of investment for a lesser amount of money. This is achieved by deleting any keywords that only get clicks however do not convert to customers, and allocating the money saved into the keywords that get clicked by visitors who do become buyers. Most affiliate programs understand this and even allow marketers to indicate a tracking ID with the assigned unique affiliate URL. For ClickBank affiliates, you would probably know this affiliate URL as your hoplink. The tracking ID that is attached to your hoplink, identifies the keyword used on a search engine that brought a visitor to your website.

Many PPC marketers normally use the conversion tracking feature in Google AdWords to find what keywords lead to a conversion goal, however there are limitations which can be misleading or cause for misinterpretation of data. This inaccuracy results from AdWords keywords you bid on using broad match; where your ad copy is triggered by keyword searches which are synonyms or related to the actual keyword you are bidding on. So if a conversion is listed, the conversion is credited to the broad matched keyword you are bidding on and not the actual keyword that triggered the ad impression.

Start Pay Per Click Conversion Tracking with a program that reveals your profitable keywords

Assigning a tracking ID to every single keyword in your PPC campaign can be a long and tedious job especially if you are bidding on hundreds or even thousands of keywords.

PPC advertisers who understand the importance of PPC Conversion Tracking use specially developed software that help them set up their keywords for PPC campaigns, easily creating broad, phrase and exact match versions and adds individual tracking IDs for each of the keywords.

One such software is Affiliate Prophet, a very powerful PPC Conversion Tracking tool that has even more features and capabilities that make earning through Pay Per Click a whole lot easier and quicker.

Start Pay Per Click Conversion Tracking with a program that reveals your profitable keywords